Lori Hobkirk began working in the publishing industry in the editorial department at VeloNews magazine, the journal of competitive cycling. After several years, the parent company, Inside Communications, created a book publishing imprint, VeloPress, which allowed Hobkirk the opportunity to learn about book production.
In those early days, the company had a tendency to publish books the way it published magazines, which was very, very quickly. Hobkirk learned how to overlap many steps in the production process, how to call on the appropriate freelancer, and how to work with authors who were based around the world.
She then moved to the Perseus Books Group and refined her project management skills, as well as her production expertise.
The BOOK factory is an extension of Hobkirk's love of books and her desire to encourage literacy and education worldwide.